Packaging is extremely important for makeup products because it serves several purposes. For simple items like lip balm or gloss, you can easily source empty pre-made pots and print your own labels when you’re just starting out. But you may need to work with a supplier or manufacturer to create custom packaging in order to fully represent your brand aesthetic and differentiate it from that of your competitors.
What she discovered too late was that the glue in the brush applicator wasn’t compatible with the formulation of her brand’s eyelash serum—and the brustles began to fall out. “Packaging was a really big issue for me, she says. ”I lost a lot of my customers because it was unreliable.” After the experience, Megan conducted her own quality control, flying frequently to her manufacturing partners’ facilities and maintaining a close relationship.