A recyclable lip balm box has been added to the packaging range

13/07/2021 Aura

The one-stop-shop supplier of turnkey solutions for the beauty industry has added a mono-material lipstick case to their range of recyclable aluminium packaging solutions, so far mainly consisting of bottles and jars.

While plastic – thanks to its low cost and versatility – is now ubiquitous in the makeup industry, Meiyume is reviving the early days of the lipstick tube, when it was made of metal. Patented in 1915 by American inventor Maurice Levy, the very first lipstick tube was made of brass.

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